Care Choice Respect
Choice Action was founded on these principles
Emma Murphy
Founder and Principal Social Worker
Emma is a qualified social worker and experienced Mental Health Clinician whose professional background spans disability, mental health and social work. She has eight years of experience across NDIS and mental health services, including direct practice and senior management roles. Her professional experience includes Lifeline Australia and NSW Health Community Mental Health, where she worked as part of the Acute Care Team.
Emma founded Choice Action to provide a more personalised service experience. Her aim is to give participants and clients clear information and appropriate support so they can make informed choices, connect with wider support networks and access targeted advocacy when needed.
Emma has supported people with a wide range of disabilities and support needs, including those experiencing housing instability, navigating the justice system and facing barriers to education, employment and community participation.
She is passionate about self determination, education, inclusivity and advocacy, as well as encouraging more informed and emotionally intelligent responses to people with different experiences and needs. Care, choice and respect guide her practice, along with the belief that people should understand their rights, have their voices heard and be supported to direct their own lives.
Qualifications and professional membership
- Bachelor of Social Work
- Diploma of Mental Health
- Member of the Australian Association of Social Workers
Our values
Practical & Professional Care
Skilled and considerate work practice that translates into real, day-to-day outcomes.
Informed Choice
We share information clearly so people can choose what works for them.
Respect
We meet people where they are, with respect for culture, identity and lived experience.
What we offer
Disability Supports
Practical, person-centred support to build independence, confidence and connection
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Mental Health
Clinical and therapeutic support to strengthen wellbeing, coping and recovery
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Social Work
Practical support, advocacy and guidance through complex circumstances
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